This Privacy Policy describes how Pro-Lab Diagnostics USA, doing business as Pro-Lab Direct ("Pro-Lab Direct," "we," "us," or "our"), collects, uses, and discloses information about you when you visit www.pro-lab-direct.com, landing.pro-lab-direct.com, or any related subdomains (collectively, the "Site"), or otherwise interact with us in connection with our products and services (collectively, the "Services").
By using the Site, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use the Site.
1. Who we are
Pro-Lab Direct is the United States distribution operation of Pro-Lab Diagnostics USA, supplying laboratory products and instrumentation to research, clinical, environmental, and industrial laboratories.
Mailing address: Pro-Lab Direct, Georgetown, Texas, USA.
Email: info@pro-lab-direct.com
Phone: (512) 832-9145
2. Information we collect
2.1 Information you provide
We collect information you submit directly, including when you:
- Request a quote, demo, or sample;
- Place or inquire about an order;
- Subscribe to email updates or download a resource;
- Contact our sales, applications, or support teams;
- Apply for a credit account or fill out a customer onboarding form.
This typically includes your name, business email, phone number, employer, job title, shipping/billing address, the product or workflow you are interested in, and any free-text message you choose to include.
2.2 Information collected automatically
When you visit the Site, we and our service providers automatically collect certain technical information, including:
- IP address and approximate location derived from it;
- Browser type, operating system, device identifiers, and screen size;
- Pages visited, referring URL, search terms, and time spent on each page;
- Click events on key calls-to-action (e.g., "Request Quote," "Book a Demo");
- Cookies and similar tracking technologies (see Section 4).
2.3 Information from third parties
We use a B2B visitor-identification service (RB2B — see Section 3.2) that may match anonymous Site visitors against publicly available business contact databases and provide us with the visitor's name, employer, job title, business email, and LinkedIn profile. This identification is limited to United States traffic and to individuals whose information is present in those third-party databases.
3. Third-party services we use
3.1 Google Analytics 4
We use Google Analytics 4 (property G-BVNJE8CNLD) to understand aggregate Site usage. Google Analytics uses cookies and similar identifiers to collect information about how visitors interact with the Site. Google may process this data on our behalf as described in Google's privacy policy. You can opt out by installing the Google Analytics Opt-Out Browser Add-on.
3.2 RB2B (B2B visitor identification)
We use RB2B (operated by Retention.com, Inc.) to identify business visitors to the Site. RB2B reverse-resolves anonymous traffic to identify the business person and company associated with that visit, drawing on publicly available business directories and consented data.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.
How to opt out of RB2B identification: Use the opt-out links above. The opt-out applies across all RB2B customer sites that you visit going forward.
3.3 Email and CRM tools
We use email-delivery and CRM tools (including, from time to time, services such as Instantly and similar platforms) to communicate with prospects and customers, schedule demos, and track engagement with our outreach. These services receive the contact information you provide to us and information about your interactions with our messages.
3.4 Advertising platforms
We may use Google Ads, LinkedIn Ads, and other advertising platforms to promote our Services. These platforms set cookies that allow us to measure ad performance, build remarketing audiences, and reach you with relevant offers on other sites and apps.
4. Cookies and similar technologies
We and our service providers use cookies, pixels, and similar technologies to operate the Site, remember your preferences, measure performance, and support advertising. Most browsers accept cookies by default but allow you to control or block them through your browser settings.
| Type | Purpose | Examples |
|---|---|---|
| Strictly necessary | Required for core Site functionality (e.g., remembering form state). | Session cookies set by our server. |
| Analytics | Help us understand how the Site is used so we can improve it. | Google Analytics 4 (_ga, _ga_*). |
| Visitor identification | Anonymous-to-identified resolution for B2B visitors. | RB2B (reb2b first-party storage). |
| Advertising | Measure ad performance and support remarketing. | Google Ads, LinkedIn Insight Tag (when present). |
5. How we use information
We use the information we collect to:
- Provide quotes, demos, samples, and customer support;
- Process orders, ship products, and manage credit and billing;
- Send transactional and account-related communications;
- Send marketing communications about products and resources we believe will interest you (you may opt out at any time — see Section 8);
- Operate, maintain, secure, and improve the Site and our Services;
- Detect and prevent fraud, abuse, or violations of our terms;
- Comply with our legal obligations and enforce our agreements.
6. How we share information
We do not sell your personal information for money. We share information only as described below:
- Service providers — vendors who perform services for us (hosting, analytics, RB2B, email delivery, payment processing, shipping carriers, CRM). These providers are bound to use the information only to perform services for us.
- Manufacturers and supply partners — when fulfilling an order or supporting an instrument requires us to share order, shipping, or service information with the upstream manufacturer or distributor.
- Affiliates — entities under common ownership with Pro-Lab Diagnostics USA, for the purposes described in this Policy.
- Legal and safety — where required by law, valid legal process, or to protect the rights, property, or safety of Pro-Lab Direct, our customers, or others.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.
For purposes of certain U.S. state privacy laws, our use of analytics and visitor-identification cookies may be considered a "sale" or "share" of personal information. You can opt out as described in Section 8.
7. Data retention
We retain personal information for as long as needed to provide the Services and for the periods required by applicable law (for example, tax, accounting, and warranty record-keeping). We delete or anonymize information when it is no longer needed for these purposes.
8. Your choices and rights
8.1 Marketing emails
You can unsubscribe from marketing emails at any time using the unsubscribe link in any message, or by emailing info@pro-lab-direct.com. Transactional messages (e.g., order confirmations) will continue.
8.2 Cookies and tracking
You can control cookies through your browser settings. Many browsers also support a "Global Privacy Control" (GPC) signal, which we honor where required by applicable law as a request to opt out of "sale" or "sharing" of personal information for cross-context behavioral advertising.
8.3 RB2B opt-out
To opt out of RB2B identification across all RB2B customer sites: https://www.rb2b.com/optout.
8.4 California residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we have collected, used, disclosed, and shared;
- Request deletion of personal information we have collected from you;
- Correct inaccurate personal information;
- Opt out of the "sale" or "sharing" of personal information;
- Limit our use of "sensitive personal information" (we do not knowingly collect sensitive personal information from the Site);
- Be free from unlawful discrimination for exercising these rights.
To exercise these rights, email info@pro-lab-direct.com with the subject line "California Privacy Request." We will verify your request using information you provide, such as your business email and the company you contacted us from.
8.5 Other U.S. state residents
Residents of other states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, Utah, Texas, and others) may have similar rights. To exercise them, contact us using the details in Section 11.
8.6 Visitors outside the United States
The Site is operated from the United States. If you access the Site from outside the U.S., your information will be transferred to and processed in the United States. By using the Site you consent to this transfer. If the GDPR or UK GDPR applies to your processing, you may have rights of access, rectification, erasure, restriction, portability, and objection — contact us to exercise them.
9. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
10. Children
The Site is intended for business users and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
11. Contact us
Questions about this Policy or your information:
Pro-Lab Direct — Privacy
Georgetown, Texas, USA
Email: info@pro-lab-direct.com
Phone: (512) 832-9145
12. Changes to this Policy
We may update this Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and, where required, provide additional notice. Your continued use of the Site after the changes take effect constitutes acceptance of the updated Policy.